MASH
Den første MASH restaurant slog dørene op i 2009 og MASH har siden leveret The MASH Experience med ekstraordinære måltider – også udover landets grænser. Passionerede og dedikerede medarbejdere, sætter gæsten i fokus og skaber og leverer en totaloplevelse; fra særlig krydring af hovedretten til vin i absolut verdensklasse for at fremhæve smagen endnu mere. Det er kort fortalt essensen af MASH – resten skal opleves …
Work: Grafisk udvikling og opsætning af Brand book i 2012 med opdatering i 2016 samt Staff book og Daily operation book.
Kunde: Help PR
“MASH is a large theatre performance, where guests enjoy each scene that appears on stage. Because all the elements – the actors, the atmosphere, lights, sound and other people behind the scenes – come together as one entity on a higher level. An experience.”
Jesper Boelskifte
CEO, Founder & Owner
Modern American Steak House
Bredgade
Frederiksberg
Penthouse
Skovriderkroen
Rungsted
Aarhus
Odense
Airport
Hamburg
Dusseldorf
The 3 MASH ingredients
VISION
For MASH to be recognised as one of the world’s best steak houses. When our customers visit us in Denmark as well as in Europe. We will continue to open more restaurants if it makes sense to do so.
BRAND BOOK
THE MASH EXPERIENCE
STAFF BOOK
YOU DELIVER
DAIlY OPERATION BOOK
HOW TO DELIVER
“It’s always our aim to maximize the qualities of the location alongside incorporating all of the brand signatures which define a MASH such as the steak display and wine cellars”.
Mike Duncalf, owner of Duncalf in London and the brains behind the design of MASH, UMAMI and the new Le Sommelier
